PRIZES: One (1) Grand Prize. The Grand Prize consists of a Block Party for winner and one hundred (100) guests featuring a concert by Rascal Flatts OR in lieu of the Block Party winner may receive $25,000.00 (made payable in the form of a check to winner). If winner selects the Block Party, the Block Party will be held at an appropriate location near winner’s home, as determined by Sponsor in its sole discretion.

No alcohol will be provided by Sponsor or permitted at the Block Party. Approximate retail value (ARV): $25,000.00. Five (5) First Prizes. Each First Prize consists of a trip for two (2) to attend a Rascal Flatts concert. Prize includes double-occupancy standard hotel accommodations for winner and one (1) guest for two (2) nights, two (2) tickets to attend a Rascal Flatts concert, and $500 spending money (payable to winner in the form of a check). If First Prize winner’s residence is not located within 250 miles of the concert location, round-trip coach air transportation (from major airport near winner’s home within the U.S.) will be provided for the winner and his/her guest. Winner and guest must travel on the same flight itinerary and comply with all security requirements. Winner and guest must have all necessary identification and/or travel documents (e.g. a valid U.S. driver’s license) required for travel within the United States. Selection of concert date, location, airport, airline, hotel and/or ground transportation is at Sponsor’s sole discretion. All other expenses not specifically mentioned herein are solely the responsibility of winner and guest. All travel subject to availability and restrictions. A minor may accompany winner as winner’s guest only if winner is minor’s parent or legal guardian. Minor must be accompanied at all times during trip (including, but not limited to, hotel stay and all prize-related events) by minor’s parent or legal guardian. Sponsor assumes no responsibility for canceled, delayed, suspended or rescheduled events beyond its control. Travel guest must sign and return a travel release before any ticketing or travel occurs. ARV: $3,500.00 each. Ten (10) Second Prizes. Each Second Prize consists of a $2,500 Visa® Gift Card which can be used towards a custom block party. Winner is solely responsible for organizing block party. ARV: $2,500.00 each. Winner is subject to stated terms and conditions on the gift card. One Hundred Thousand (100,000) Third Prizes. Each Third Prize winner will receive a Rascal Flatts song download. ARV: $1.00 each.

HOW TO PLAY: NO PURCHASE NECESSARY TO PARTICIPATE IN GAME. Visit www.hersheys.com/rascalflatts (the "Web Site") during the Game Period. Enter the 12-digit UPC from any 6-pack of HERSHEY’S Milk Chocolate Bars, HERSHEY’S Milk Chocolate Bars with Almonds OR HERSHEY’S SPECIAL DARK Chocolate Bars; click on the icon, banner or text link to access the Game entry page and follow the online instructions to register for this Game (a “Play”).

To participate without a purchase, you may obtain a free UPC at www.hersheys.com/rascalflatts. The entrant who completes a Play (whose Play is properly received and recorded by Sponsor's computer) at or immediately after a randomly selected time will win a prize. If you receive a message stating, YOU’VE WON, you win the prize stated (subject to verification). Non-winning messages will read, SORRY. YOU ARE NOT A WINNER. If you win a prize, you will be notified by e-mail, mail, or phone (See Rule # 6 for details). Play must be received no later than 11:59:59 p.m. September 30, 2009 to be eligible to win. Limit one (1) Play per person and per e-mail address per day. Any attempt by any person to obtain more than the stated number of Plays by using multiple/different e-mail accounts, or any other methods will void all of that person’s Plays. Sponsor’s computer is the official time keeping device for this Game. Plays generated by a robotic, programmed, script, macro or other automated means will be disqualified. No other forms of entry are valid other than those set forth above. All entry information becomes the property of the Sponsor
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